When it comes to managing your photography business, one of the most crucial aspects is maintaining a consistent editing style. For many photographers, this means deciding how many sessions to send to their photo editor. Here’s why I encourage my clients to send all their sessions for editing, and how this approach can benefit your business in the long run.

Consistency in editing is key to creating a recognizable and professional brand. When clients see a cohesive style in your portfolio, it reinforces your brand identity and establishes trust. This consistency can be challenging to maintain if you’re editing only a portion of your sessions yourself and sending others to a photo editor.

Why Send Everything?

1. Maintaining Your Editing Style: By sending all your sessions to me, I get a full view of your work. This helps me understand and maintain your unique editing style, ensuring that every image, regardless of the session, aligns with your brand’s visual identity.

2. Consistency Across the Board: When I handle all your edits, I can ensure that each session reflects a uniform style. 

3. Keeping Your Editing Fresh: Regularly sending your sessions helps me stay updated with your latest work and any changes in your style or preferences. 

I completely understand that during slower periods, you might want to take on some of the editing yourself. If you’re feeling up to it or if your workload is lighter, it’s perfectly fine to handle some of the edits. However, I recommend maintaining a routine of sending most of your sessions my way.

Sending all your sessions for editing might seem like a significant commitment, but it’s an investment in the consistency and professionalism of your brand. By maintaining a steady flow of work to your photo editor, you ensure that your editing style remains fresh, consistent, and aligned with your brand identity. While it’s okay to handle some editing during slow seasons, keeping a regular schedule of sending your sessions for professional editing will ultimately benefit your business in the long run.

Consistency is key to building a strong brand and providing a reliable client experience. So, let’s keep those sessions coming, and together we’ll ensure your editing style stays sharp and polished all year long!